Caso de éxito de Cantabria Labs

Con innovadores productos y espíritu emprendedor, Cantabria Labs es hoy una marca de referencia en prescripción dermatológica en Europa (líder en España, Italia y Portugal) y tiene como propósito mejorar la salud y calidad de vida de las personas. Su presencia en más de 80 países y sus filiales en China, Italia, Marruecos, México y Portugal le han dado su renombre y respaldo internacional.

Los centros de producción de Cantabria Labs consiguen los más altos estándares de calidad para la fabricación y distribución anual de más de 30 millones de unidades de producto. 

Hoy cuenta con el reconocimiento del sector Healthcare tanto por sus innovaciones y aval científico como por la cercanía y capacidad de emprendimiento de sus más de 840 empleados.

Cantabria Labs lleva dentro de su ADN genes emprendedores, inconformistas y alegres, con el objetivo de ofrecer a la sociedad productos para poder vivir con calidad la vida: “celebrate life”. Desde Cantabria Labs necesitaban automatizar sus procesos administrativos, ya que estos, le provocaban un gran número de llamadas al Dpto. de Atención al Cliente. Su integrador y distribuidor oficial de Aire, Telmar propone un servicio de Call Center que permitirá a Cantabria Labs automatizar procesos e incrementar la productividad, así como conocer con detalle las llamadas que recibe y analíticas e informes avanzados de sus comunicaciones.

Sobre este servicio de Aire360, Cantabria Labs añadió el módulo PRO,  que incorpora a todas las funcionalidades de Aire360, prestaciones avanzadas como: estadísticas avanzadas, informes, gestión de SLA, avisos de abandono, rankings de agentes… Servicios que sin duda eran fundamentales para el desarrollo de su actividad, determinando sus picos de horas de llamadas, teniendo constancia de las llamadas que no han sido atendidas, etc. La centralita virtual 360Suite la complementaron también con el nuevo servicio de Smart IVR, que permite la interacción con webservices externos para automatizar procesos y gestiones telefónicas. De esta forma, se integró el CRM Salesforce del cliente, que cuando recibe una llamada para solicitar, por ejemplo, un documento específico, el cliente introduce un código numérico y el módulo extra pro Smart IVR lanza la consulta a su CRM, que comprueba que ese código está en la base de datos y, entonces,  realiza una acción concreta, en este caso, enviar la documentación por correo electrónico al cliente. De esta forma, Cantabria Labs ha conseguido acelerar procesos internos e incrementar su productividad.

Incorporan además, el servicio de Communicator Business, pudiendo disponer así de sus extensiones en sus ordenadores, permitiendo que los agentes puedan desempeñar su trabajo desde cualquier parte.

Desde Aire agradecemos a nuestros distribuidores la confianza que depositan en nosotros para seguir creciendo juntos. 

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Ibon Otero

Head of Strategy and Business Intelligence

Ever since he was a child, Ibon had always enjoyed understanding how things worked. His passion for technology grew as the years went by, and it was this that led him to study Telecommunications Engineering. He joined Grupo Aire in the Business Intelligence department, tasked with driving forward ongoing projects and beginning to develop new solutions and products. That is one of the values he brings to the company: the knowledge, the enthusiasm and the drive to turn his ideas into reality. He singles out the Group’s technical and people teams, which he describes as incredible and which live by the mantra “we do things that others don’t”.

Joan Aniorte

CTO

Joan sees technology as a lever to enable everyone to access knowledge and facilitate real-time communication between people. Since he started working at Grupo Aire, when he was in the last year of university, he has strived to overcome the technical challenges he has faced, with the desire to learn and get to the bottom of each project. As CTO, he applies this experience, his vision, drive and attention to detail to different areas of work. He says the main highlights in the projects he works on are their technological vocation and the team, for their human quality and problem-solving approach.

Manuel Rivera

CHR & Integration Officer

For Manuel Rivera, technology and people are intimately connected, and he sees them as drivers of change. His passion for telecommunications led him to study Engineering in this field. His professional career has spanned roles in engineering, commercial operations, and Human Resources, where he has focused on transforming technological organizational structures both in the local market and across Europe. He joins Grupo Aire as Director of Human Resources and Transformation, bringing his vision and experience to tackle the numerous challenges organizations face in today’s world.

Rosa Ronda

CFO

Her work in different positions in technology companies has led her to always be surrounded by engineers and to breathe that techie atmosphere on a daily basis. This experience in the sector, together with her knowledge and vision of the strategic financial function, is what Rosa brings to Grupo Aire. As well as best practices and support to the shareholders and management team for decision making. All of this with the aim of leading the company towards the goals proposed in the business plan.

Aire stands out for its capacity for innovation and development; the high volume of proprietary solutions and how deeply rooted the project is in the sector.

Zigor Gaubeca

CIO

Despite growing up in a small town with limited access to technology, it was no obstacle for Zigor to immerse himself in the technology sector from a very young age, and later commencing a degree in Computer Engineering with the intention of continuing to deepen everything he had been learning in a self-taught way over the years.

His dream of dedicating himself to the world of connectivity became a reality when he joined the company, where he made the project his own from the get go, and sharing in its successes and learning from its failures.

With a great sense of teamwork, Zigor works daily to help in the decision-making process by contributing his vision and experience, and by taking on all the challenges he may encounter along the way and maintaining the company’s DNA in which technology, teamwork and innovation are essential.

Santi Magazù

General Manager

Santi Magazù has more than 20 years of experience in the telecommunications and IT services sector, having held management positions in multinationals such as Telefónica, where he held various positions, such as IT services engineering director for Spain and commercial director of Cloud Computing for the entire Group. He has also worked as Marketing Director at the regional operator Grapes, and as CEO and COO in technology startups, including PlayGiga, the first company acquired by Facebook in Spain. He began his career as a strategy consultant at Monitor Co, currently part of Deloitte.

He holds a degree in industrial engineering from the Politecnico di Milano and an MBA from INSEAD (France).

In Aire he is General Manager.

Miguel Tecles

Adviser

Curiosity and passion for technology are the driving force behind a professional career that began at no less than the age of 4, fixing a broken cable of an iron that had stopped working. From that precocious impulse, Miguel Tecles’ biography is marked by multicolored wires, programming lines, radio waves, Internet signals when they hardly existed, numerous high voltage circuits and the occasional unexpected electric shock.

Today, holding the position of Chief Technology Officer at Aire Networks, Miguel Tecles is one of its fundamental pillars.

No one better than him personifies the company’s commitment to its customers: to always take technology to the next level, doing what no one else does, in a pioneering way and going where no one else goes, as well as providing services that generate value for all.

Raúl Aledo

Adviser

Passionate about technology and the inner workings of everything around him from an early age, Raúl began his first steps in the world of electronics and programming at the age of 14, when he made his first invoicing, accounting and warehouse management programme for the family business.

With this and the arrival of the Internet, he entered the world of telecommunications, studying Computer Engineering, where he met his first business partner, Miguel Tecles, through what was then one of the first social networks, IRC. After more than two years working together and improving their know-how, they met Emilio Gras, the third business partner in the current company, where they started their first ServiHosting project in 1996, thereby embarking on a journey that would take them to where they are today.

Raúl is a fundamental pillar in Aire, not only through his experience, but also through the values he brings and implements in the company, such as his future visions, accepting challenges and achieving goals. In addition, his commitment to the most minute details and the team spirit he brings makes the company tick.

Javier Polo

CEO

With more than 20 years of experience in the telecommunications and technology sectors, Javier firmly believes that technology must solve real problems and generate competitive advantages with tangible results for the business.

He has held relevant executive positions in companies such as Amena and Orange, where he led strategic planning, marketing and go-to-market areas. He was CEO of PlayGiga, the first Spanish technology startup acquired by Meta (Facebook). Before joining Grupo Aire as CEO, he led Grupo AIA, a company specialising in artificial intelligence, with a focus on advanced analytics and predictive algorithms.

He has also been an advisor and consultant in multiple technology companies backed by venture capital and private equity funds, in sectors such as cloud, cybersecurity and blockchain.

Previously, he developed his career in the field of strategic consulting as a Principal at Monitor Company, where he advised large corporations on growth, internationalisation and operational efficiency.

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