Caso de éxito de Clarins

Clarins es una multinacional francesa creada el 15 de marzo de 1954, en la calle Tronchet de París. Jacques Courtin-Clarins abre el primer Instituto Clarins con una visión pionera: la estética, el bienestar y la salud son inseparables. Es el primero en formular y aplicar una visión holística tan audaz.

Desde entonces se ha posicionado como la número uno en el tratamiento de la piel en cosmética selectiva en Europa. Cuenta con más de 8000 empleados y el 93% de sus productos son exportados a más de 150 países. 

Actor mundial de la cosmética y de los perfumes, la firma se siente orgullosa de su expansión, de haber sabido crear unos productos que han revolucionado la historia de la cosmética, pero también orgullosa de demostrar que la búsqueda de beneficios no constituye su único motor. Una marca de belleza responsable que brinda a sus clientes la posibilidad de acceder a sus productos tanto online como en cerca de 19.000 puntos de venta.

La empresa siempre ha velado por el respeto de su consumidor mediante un discurso sincero y unos productos serios y eficaces, que hacen lo que dicen y dicen lo que hacen, dando prioridad al contenido sobre el continente, con consejos y productos personalizados, y texturas adaptadas al tipo de piel, la edad y el sexo.

Desafío inicial

Para Clarins España era fundamental contar con  una solución de comunicaciones que les permitiera atender de forma personalizada y eficaz tanto a sus clientes cómo proveedores. 

Desde el principio confiaron en Telmar Comunicaciones que, como sus asesores e integradores, estudiaron su organización y cómo se podían mejorar sus comunicaciones. 

¿Qué necesidades de comunicación tenía Clarins?

Al tratarse de una multinacional con protocolos de seguridad muy exigentes, no tienen permitida la instalación de aplicativos en los PC de los empleados, por lo que el equipo IT de España precisaba de unos permisos específicos por parte de dirección IT Internacional que ralentizaba el proceso de implantación. 

Además, se precisaba una integración completa con el corporativo de móviles, lo que implicaba una solución adicional con un Proyecto SBC. Telmar Comunicaciones, distribuidor oficial de Aire, propuso una solución convergente con la que dotar a Clarins de todos los servicios en un mismo paquete. 

La solución de Aire

Waicom Negocios 20 acompañado del Módulo Pro MeetIP y de Meetphone Web fue la solución final instalada en el cliente, dotándole de conectividad FTTH profesional, integración SBC y la solución de comunicaciones unificadas que necesitaban, encargándose, además, de coordinar a todos los actores implicados en el proyecto. 

“La versatilidad que nos ofrece MeetIP, nos ha permitido mejorar nuestras comunicaciones, algo que ha sido decisivo para implementar la centralita virtual de Aire. Estamos seguros que nuestra solución seguirá creciendo de la mano de su integrador TELMAR COMUNICACIONES añadiendo nuevas funcionalidades”  Jose Manuel Divieso Lendinez, Responsable de Compras y Desarrollo sostenible.

Desde Aire continuamos mejorando las soluciones UCaaS que permitan favorecer la transformación digital y optimización de procesos de comunicación en las empresas como Clarins, con una vocación de atención y fidelización al cliente. 

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Ibon Otero

Head of Strategy and Business Intelligence

Ever since he was a child, Ibon had always enjoyed understanding how things worked. His passion for technology grew as the years went by, and it was this that led him to study Telecommunications Engineering. He joined Grupo Aire in the Business Intelligence department, tasked with driving forward ongoing projects and beginning to develop new solutions and products. That is one of the values he brings to the company: the knowledge, the enthusiasm and the drive to turn his ideas into reality. He singles out the Group’s technical and people teams, which he describes as incredible and which live by the mantra “we do things that others don’t”.

Joan Aniorte

CTO

Joan sees technology as a lever to enable everyone to access knowledge and facilitate real-time communication between people. Since he started working at Grupo Aire, when he was in the last year of university, he has strived to overcome the technical challenges he has faced, with the desire to learn and get to the bottom of each project. As CTO, he applies this experience, his vision, drive and attention to detail to different areas of work. He says the main highlights in the projects he works on are their technological vocation and the team, for their human quality and problem-solving approach.

Manuel Rivera

CHR & Integration Officer

For Manuel Rivera, technology and people are intimately connected, and he sees them as drivers of change. His passion for telecommunications led him to study Engineering in this field. His professional career has spanned roles in engineering, commercial operations, and Human Resources, where he has focused on transforming technological organizational structures both in the local market and across Europe. He joins Grupo Aire as Director of Human Resources and Transformation, bringing his vision and experience to tackle the numerous challenges organizations face in today’s world.

Rosa Ronda

CFO

Her work in different positions in technology companies has led her to always be surrounded by engineers and to breathe that techie atmosphere on a daily basis. This experience in the sector, together with her knowledge and vision of the strategic financial function, is what Rosa brings to Grupo Aire. As well as best practices and support to the shareholders and management team for decision making. All of this with the aim of leading the company towards the goals proposed in the business plan.

Aire stands out for its capacity for innovation and development; the high volume of proprietary solutions and how deeply rooted the project is in the sector.

Zigor Gaubeca

CIO

Despite growing up in a small town with limited access to technology, it was no obstacle for Zigor to immerse himself in the technology sector from a very young age, and later commencing a degree in Computer Engineering with the intention of continuing to deepen everything he had been learning in a self-taught way over the years.

His dream of dedicating himself to the world of connectivity became a reality when he joined the company, where he made the project his own from the get go, and sharing in its successes and learning from its failures.

With a great sense of teamwork, Zigor works daily to help in the decision-making process by contributing his vision and experience, and by taking on all the challenges he may encounter along the way and maintaining the company’s DNA in which technology, teamwork and innovation are essential.

Santi Magazù

General Manager

Santi Magazù has more than 20 years of experience in the telecommunications and IT services sector, having held management positions in multinationals such as Telefónica, where he held various positions, such as IT services engineering director for Spain and commercial director of Cloud Computing for the entire Group. He has also worked as Marketing Director at the regional operator Grapes, and as CEO and COO in technology startups, including PlayGiga, the first company acquired by Facebook in Spain. He began his career as a strategy consultant at Monitor Co, currently part of Deloitte.

He holds a degree in industrial engineering from the Politecnico di Milano and an MBA from INSEAD (France).

In Aire he is General Manager.

Miguel Tecles

Adviser

Curiosity and passion for technology are the driving force behind a professional career that began at no less than the age of 4, fixing a broken cable of an iron that had stopped working. From that precocious impulse, Miguel Tecles’ biography is marked by multicolored wires, programming lines, radio waves, Internet signals when they hardly existed, numerous high voltage circuits and the occasional unexpected electric shock.

Today, holding the position of Chief Technology Officer at Aire Networks, Miguel Tecles is one of its fundamental pillars.

No one better than him personifies the company’s commitment to its customers: to always take technology to the next level, doing what no one else does, in a pioneering way and going where no one else goes, as well as providing services that generate value for all.

Raúl Aledo

Adviser

Passionate about technology and the inner workings of everything around him from an early age, Raúl began his first steps in the world of electronics and programming at the age of 14, when he made his first invoicing, accounting and warehouse management programme for the family business.

With this and the arrival of the Internet, he entered the world of telecommunications, studying Computer Engineering, where he met his first business partner, Miguel Tecles, through what was then one of the first social networks, IRC. After more than two years working together and improving their know-how, they met Emilio Gras, the third business partner in the current company, where they started their first ServiHosting project in 1996, thereby embarking on a journey that would take them to where they are today.

Raúl is a fundamental pillar in Aire, not only through his experience, but also through the values he brings and implements in the company, such as his future visions, accepting challenges and achieving goals. In addition, his commitment to the most minute details and the team spirit he brings makes the company tick.

Javier Polo

CEO

With more than 20 years of experience in the telecommunications and technology sectors, Javier firmly believes that technology must solve real problems and generate competitive advantages with tangible results for the business.

He has held relevant executive positions in companies such as Amena and Orange, where he led strategic planning, marketing and go-to-market areas. He was CEO of PlayGiga, the first Spanish technology startup acquired by Meta (Facebook). Before joining Grupo Aire as CEO, he led Grupo AIA, a company specialising in artificial intelligence, with a focus on advanced analytics and predictive algorithms.

He has also been an advisor and consultant in multiple technology companies backed by venture capital and private equity funds, in sectors such as cloud, cybersecurity and blockchain.

Previously, he developed his career in the field of strategic consulting as a Principal at Monitor Company, where he advised large corporations on growth, internationalisation and operational efficiency.

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